Journal of International Management
From the Desk of Editor
At the very outset, we express our deep concern for delay
in the publication of this issue of our Journal. However, we will try
to expedite the process to release the pending issues of the Journal.
As you know, the world is passing through a difficult time such as rise
in the price of commodities in general and crude petroleum products in
particular, high inflation and recession in the market place resulting
in unemployment. Managing business organizations effectively has become
more difficult and critical now-a -days in such a turbulent world. Therefore,
it is necessary for researchers and trainers to explore new vistas of
business dynamics and carry them to practitioners for its implementation.
Against this backdrop, Fortune Institute of International Business strives
to contribute for enrichment and advancement of understanding of issues
in management and its implications for further research. Our journal,
i.e. Fortune Journal of International Management, published twice in a
year is designed to serve an audience comprising academicians, researchers,
trainers and business professionals with contemporary management issues.
The current issue highlights some of the functional and sectoral issues
concerning marketing and HR, corporate social responsibility, cross cultural
issues, banking and insurance sector.
As corporate social responsibility is emerging as a major area of concern for many companies, Shveta Kapoor and M.S.Sandhu studied the perceptions of banking personnel towards social responsibility, through their paper. Internet has emerged as an important medium of advertisement for companies to market their products and services. However, its effectiveness depends upon certain variables such as demographic factors or purchasing behaviour. In their article, Ranjana Agarwal, Chandrasena and Sita Mishra look into issues concerning the impact of such variables on viewing pattern of e-advertisement. Abhijit Roy studies the evolving insurance market in India as Government has opened up the sector recently. Ajay Kumar Pillai, in his paper examines the importance of incentives in cost allocation. In a globalized market, companies interact with global and diverse workforce.
Therefore, Poornima Gupta delves into the cross-cultural issues of workforce confronted by global companies and finds out its impact on performance in her paper. The article by Shalini Nath Tripathi studies the relationship between customer satisfaction and loyalty in banks. The issue also carries a few book reviews at the end.
Dr. Sridhar Panda
